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24/7: In 24 Years the Seven Truths I Now Know About The Music Industry

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Black Talents Don’t Promote Their Efforts Enough

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A MAJORITY of the press releases we get for RadioFacts for as long as I can remember are promoting white people. Black talent, especially at radio, RARELY are promoted and don’t promote themselves to the trades. Promoting yourself on social media is OK but when it comes from a national 3rd party to THE INDUSTRY it has added benefits for the future of the talent. I’ve heard some people say, ‘we’re rarely promoted, so there is no news.’  That, unfortunately, is true. The ladder for black talent in the industry is often missing many rungs but I also know many black radio people also fear self-promotion for corporate disciplinary action.

Please tell me what radio corporation has a policy against promoting yourself and I will call them myself and ask them what the problem is. That makes NO sense to me but I’ve heard it time and again. For those who don’t promote themselves, I URGE you to look at the last segment.

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